Marketing Dashboard

A full marketing performance report built from a single spreadsheet of campaign data — no Power BI licence, no analytics platform, no agency dashboard fee. Every figure responds to the filters at the top of the page.

What it covers

• Performance at a glance — total revenue, total spend, average ROAS, total conversions and average cost per click as KPI cards that recalculate on every filter change.
• Channel breakdown — revenue by channel, each channel's share of total spend, and average engagement score per channel, so you can see where budget goes versus where returns come from.
• Spend versus revenue — a clustered comparison putting spend and revenue side by side for every channel, making over- and under-invested channels immediately visible.
• Campaign ranking — the top ten campaigns by revenue, sorted highest first.
• Revenue trend — monthly revenue across the year, ordered January through December rather than alphabetically.
• Return distribution — revenue split across ROAS bands, showing how much of the total comes from high-return activity versus low.

How to read it

Filter by year, channel or region using the slicers along the top. Selections apply to every chart at once — narrow to a single channel and the KPIs, campaign ranking and monthly trend all recalculate for that channel alone.

Build one from your own data

This started as one Excel export. Upload your own campaign data to Mizantiq, choose your columns, and build the same report in minutes — free, from your browser or your phone.